Toyota launches versatile Sedan Yaris in India

Toyota Kirloskar Motor on Friday launched its versatile Sedan –Yaris in India fueling excitement across the country.

As one of the most anticipated cars of the year, Yaris boasts of advanced and emotional design, superior comfort, shining ride quality and quietness, dynamic efficiency and class-leading safety and technology.

Speaking on the occasion, Akito Tachibana, Managing Director, Toyota Kirloskar Motor, said, “Toyota is here to deliver ever better cars that set a benchmark in safety, quality, durability and reliability. Indian car market is highly competitive and customer preferences are changing with time and exposure to globalized products. Yaris is the most celebrated sedan globally and comes loaded with range of first in segment features.

We have prioritized customer safety in the car offering class leading safety features. We are happy that the strengths of the product has been recognized, we are confident that Yaris will be a standard on the Indian roads when it comes to matching up with the evolving taste of Indian customers. We would like to thank customers for the confidence and trust they have shown to Toyota products over the years.”

Commenting on the response, Shekar Viswanathan, Vice Chairman and Whole – time Director, Toyota Kirloskar Motor, said, “We have received overwhelming response from customers across India. We are happy that in less than a month of announcing the price and opening the bookings, we have collected nearly two months equivalent of customer orders.

In line with our customer first approach, we had started our production last month itself to cater to be able to match our supply to the customer demand and reduce the waiting period as much as possible. We look forward to shipping around 4000 plus Yaris across the country for customers by the end of May. We hope to service all these customer orders by the end of this month which will take us amongst the top 3 in sales in the petrol segment.”

Based on the ‘one nation one selling price’ strategy, Yaris will be available across all dealerships (All India) at the same price at a range of Rs 8, 75,000/- to Rs 14, 07,000..

Unveiled earlier this year at the India Auto Expo 2018, the new sedan comes in four grades and mated to a 7 speed CVT (Continuous Variable Transmission) or 6 speed MT (Manual Transmission) engine, offering effortless and dynamic driving.

Built on the Toyota philosophy of QDR, Yaris offers 11 first-in-segment features such as the Power Driver Seat, 7 SRS Airbags, Roof Mounted Air Vents, Tyre Pressure Monitoring System, Front Parking Sensors, CVT across all grades and more.

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