Tech Mahindra, a leading provider of digital transformation, consulting and business re-engineering services and solutions, announced its collaboration with Microsoft to create a Distributed Ledger Technology (DLT)-based solution to build a robust ecosystem, a statement said here on Monday.
Based on Blockchain technology and built on Microsoft Azure, the solution in line with the regulations issued by TRAI (Telecom Regulatory Authority of India), aims at mitigating the issue of unsolicited commercial communication (UCC) in the country.
The Telecom Regulatory Authority of India (TRAI) has stated that UCC or spam calls are a major nuisance to telecom subscribers across the country and has been working with stakeholders to curb this menace.
TRAI had established a “Do Not Disturb” (DND) registry in 2010, however, while the registry has more than 23 crore subscribers, unregistered telemarketers continue to spam customers, obtaining their consent through fraudulent tactics.
“Tech Mahindra and Microsoft have been jointly working with TRAI on this issue since the time this regulation was being formally structured and have designed this solution post a series of collective sessions with the regulator and multiple stakeholders in the value chain,” said Rajesh Dhuddu, Global Practice Leader, Blockchain, Tech Mahindra.