The campaign brings to life the depth of entertainment that Tata Sky offers, in a lovable and memorable style with Amitabh Bachchan playing a critic in a 9-series ad film and will be unveiled eventually over the month of May.
Tata Sky’s Chief Communications Officer Malay Dikshit said, “Tata Sky has a huge number of channels across genres available not only on TV but also on the Mobile app. The idea was to tell consumers that there is always something new and novel to look out for on our platform. Our latest campaign with Amitabh Bachchan is a demonstration of the same. It highlights Tata Sky’s offering of never-ending entertainment and an advanced viewing experience for our consumers.”