Samsung India on Tuesday announced the launch of the second phase of its ‘Safe India’ campaign in city, with a
view to sensitise people about responsible use of smartphones, especially when taking selfies, on the road.
The tech major rolled out its campaign through messages being aired across radio, public information systems and LED walls as well as films and skits in educational institutions.
Samsung had last year pledged support to the Union Ministry of Road Transport & Highways’ drive to reduce road accidents, especially those that happen due to irresponsible usage of smartphones. India today has the highest number of road accidents globally.
Union Minister of Road Transport & Highways Nitin Gadkari and Chief Minister of Maharashtra Devendra Fadnavis have joined the Samsung ‘Safe India’ campaign by not only sharing messages with the public on this important issue but also by involving Mumbai Traffic Police to actively participate.
A radio message by the ministers on the importance of responsibly using smartphones on the road, including taking selfies on the road will be broadcast across various radio channels. Samsung will also partner with Mumbai Traffic Police to communicate with people on road safety through public information systems such as LED walls, text LED scroll bars and LED public display signage positioned at prominent areas in the city.
Mumbai Traffic Police will put up posters at selected ‘No Selfie’ zones in city.