World’s fastest-growing major internet market. Facebook Inc., WhatsApp’s parent, and India’s richest man, who started Reliance Jio, are teaming up to draw hordes of customers with cheap phones, rock-bottom rates and handy messaging services.
Facebook’s role in all this is so central that, in rural regions, handsets with Net access are dubbed “WhatsApp phones.”
The two companies are building a massive user base that will boost their own fortunes. At the same time, they’re creating the foundation on which business like online retail, digital payments and food delivery can be built. Reliance Jio and WhatsApp wouldn’t comment directly on future plans, but experts see more collaboration as inevitable.