OYO launches new property ‘Collection O’,to invest Rs 1,400 Cr in India

Delhi-based company also announced the launch of its new brand – Collection O – focussed on millennials and young travellers.
In India, the team intends to expand its reach this year to over 260 cities, 8,700 buildings and 173,000+ rooms. It added that close to 93 percent of OYO’s sales are from repeat or word-of-mouth customers.
Collection O already has 12 hotels, and is focussed on the budget to mid-segment hotel chain brands. “We plan to touch close to 650 hotels with over 20,000 rooms this year.”
Founder and Group CEO Ritesh Agarwal said, “India and South Asia is our home market and the management strongly believes that we are on the path to become one of the largest consumer brands in the nation. We are committing over Rs 1,400 crore for technology investments, renovation, and managing investments for the calendar year, and will provide more, if needed, to help the team ensure continued economically efficient growth.”
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