ONLINE VS OFFLINE OFFERS: Shops declare 15-20% price cut, freebies and cash backs

Sellers of consumer durables such as Vijay Sales and Infiniti Retail will offer discounts of around 15% to 20% along with cash backs and freebies this festive season, managements of these companies have indicated to FE.
That compares with discounts of 30% to 50%, which will be available for consumers on marketplaces such as Flipkart and Amazon.
According to managing director, Vijay Sales, said his company would watch the discount levels of e-commerce players and then decide on the final offers. “The average discount this Diwali will be around 10% to 20% and there will be freebies given with purchases. Products like high-end televisions or high-end mobiles will be sold with more discounts of around 25-30%.’
Infiniti Retail, which runs the multi-brand consumer durables retail chain Croma, will also offer discounts of around 10% to 15%. Abhijit Mitra, CEO, Infiniti Retail, said discounts this festive season will be setting in at around 10% to 15% and may go up to 20% to 30%.
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