Online video streaming giant Netflix may lunch low-cost subscription plans to grow faster in India a leading business news house reported.
“We are just getting started in India. We will experiment with other pricing models and see how that does in terms of being able to accelerate our growth and get more access.
The monthly subscription plans of Netflix start from Rs 500 per month, which is more than double compared to its rivals like Hotstar and Amazon Prime Video. Analysts believe a lower price will help Netflix in gaining market share in India faster. Currently, the video streaming market in India is dominated by Hotstar and Amazon Prime Video.
The business daily citing audit and consultancy firm PwC said, India’s video streaming market is growing at a CAGR of 22.6 per cent and is expected to be among top 10 video streaming markets in the world by 2022.