In the era of digital, keeping Loksabha election 2019, PM Modi has an edge over his rivals, including Rahul Gandhi, said BJP leader Ravi Shankar Prasad said on Monday.
Ravi Shankar said, his campaign has struck a chord with youths and people from different walks of life.’ PM Modi’s digital communication approach has been engaging, exhaustive and exemplary, he said.
“PM Modi has addressed a vast diversity of people, from youths to senior citizens and from professionals to housewives. He has also reached out to the fence-sitters while energising his own cadre,” the Union Minister said.
The Prime Minister also partnered with celebrities from all fields, hence further amplifying the message, he said.
During the period March 10-22, PM Modi made 125 tweets that garnered 11.24 lakh retweets, a BJP leader said.
His tweets also garnered 57 lakh Twitter engagements and 1,94,640 crore impressions.
Compared with this, Rahul Gandhi made 19 tweets that garnered 1.72 lakh retweets, the BJP leader claimed.
For the young voters, the Prime Minister has weaved in films and popular culture in his tweets. So, there were references to ‘Apna time aayega’ (from the film Gully Boy), ‘How’s the josh’ (from Uri: The Surgical Strike) and ‘Toilet Ek Prem Katha’, the BJP leader said, referring to Bollywood songs and dialogues.
Prime Minister’s ‘Main Bhi Chowkidar’ campaign is perhaps the most engaging and successful campaign in political history, the BJP leader said.