LG Electronics Inc. plans to begin selling big-screen TVs next year that can be rolled up and put away like a poster.
The envisioned 65-inch TVs will retract automatically at the touch of a button like a garage door, the person said on condition of anonymity because it’s an internal matter. They will sport organic light-emitting diode or OLED screens, which produce crisper images and fold more easily than traditional LCD or liquid-crystal display panels.
LG is counting on so-called “rollable” and OLED televisions to revive a consumer electronics business that’s grappling with price declines and stiffening Chinese competition. The South Korean conglomerate is shedding workers to streamline and refocus around future technologies, such as flexible displays. A prototype of the television displayed at LG’s research center in Seoul can be rolled up and stuffed into a box when not in use.
The company showed off the rollable screen technology earlier this year but 2019 will mark its first commercial release in TVs. LG declined to comment.