ITC Limited, is reportedly planning to onboard premium products into its recently launched ecommerce website, itcstore.in, as it seeks to expand its market share in the Fast-Moving Consumer Goods (FMCG) segment of India.
“ITC plans to sell premium and niche FMCG products to discerning consumers through the e-store,” leading financial news platform reported, citing ITC executive director B Sumant.
The conglomerate recently forayed into ecommerce where it is currently piloting to sell Fabelle chocolate products. It now intends to bring online the Aashirvaad products ranging from flour, salt, rice, etc.
It initially plans on selling these products online to consumers based in Delhi-NCR, Mumbai, Chennai, Bengaluru, Hyderabad and Kolkata, and depending upon the success, it will expand on scaling it up to other cities.
Meanwhile, ITC will continue selling its products through trade partners on ecommerce platforms such as Amazon, Flipkart, Grofers, BigBasket.