IPL 2018: Mumbai Indians ropes in Samsung as principal sponsor

Indian Premier League (IPL) franchise Mumbai Indians on Thursday roped in Electronic giant Samsung as their Principal Sponsor ahead of the upcoming 11th edition of the cash-rich league.

Following this tie up, fans will be able to see their cricketing heroes such as Rohit Sharma, Hardik Pandya and Kieron Pollard donning team jerseys with Samsung on the front.
“Samsung and Mumbai Indians have a lot of similarities as a brand. Both brands are consistent and are very visible. Mumbai Indians is the only team in the league that has won the IPL three times. Samsung is the most loved and trusted brand in India and has been No 1 across categories for many years.

We are excited to be the Principal Sponsor of Mumbai Indians and are sure the coming together of two top brands will bring even more excitement to the IPL and to all cricket lovers around the world,” said Ranjivjit Singh, Chief Marketing Officer, Samsung India.

“We are proud to have Samsung as the Principal Sponsor of Mumbai Indians. Samsung is India’s most trusted brand today and resonates well with our young fans. We are sure that with this association, the brands will bring in more value to the fans,” said a Mumbai Indians spokesperson.

Samsung, which is India’s No 1 smartphone brand, will also be seen on the perimeter boards and the player dugout.

 

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