Gujarat government revised its three-year-old policy to encourage production of Gujarati films. Accordingly, maximum incentive has been raised from Rs 50 lakh to Rs 75 lakh.
Incentives will be determined on the basis of score achieved as per laid out parameters. The films will be rated on various parameters on a scale of 100 points. Story-screenplay-dialogue, direction . and acting are given 10 points each. The base incentive of Rs five lakh will be available for a score of 21 or more compared to 41 as per old provisions.
Lyrics- music, sound, film editing, cinematography – visual effects, choreography, art direction, sound recording, action, location and costumes – makeup are given a weightage of five points each. Response on box – office is given the highest 20 points.
A committee consisting of government officials and experts will evaluate the movie and based on the score, financial incentive will be provided. Only films that are certified as ‘U’ or ‘UA’ by Central Board of Film Certification, will be eligible for incentives, while those certified as ‘A’ will not be eligible. Moreover, at least 30 per cent of duration of film should be shot in Gujarat.