Flipkart launches India’s first-of-its-kind durability certified furniture store

Flipkart, India’s largest eCommerce marketplace on Monday announced the launch of ‘FurniSure’, a first-of-its-kind Durability Certification for furniture in Indian retail — online and offline.

The certification assures customers of the quality and durability of a wide range of furniture available on Flipkart, and products that get certified will be available at the ‘FurniSure’ store on Flipkart.

The durability certification is offered after a rigorous test process conducted through National Accreditation Board for Testing and Calibration Laboratories (NABL) accredited testing laboratories including Intratek, MTS, BV and SGS.

Each certified product has undergone tests that simulate 10 years of normal usage as per International standards.

Over 250 furniture selections including Beds, Sofas, Wardrobes and TV Units from Top Sellers and Flipkart’s private label, ‘Perfect Homes’ have already been durability certified. By the end of 2018, 60 per cent of furniture products on Flipkart will be durability certified, according to a company statement here.

Nandita Sinha, Senior Director and Head of Furniture Category of Flipkart said, “Furniture shopping in India is an activity the whole family participates in, and it is a mature, highly organised market. Yet, despite its important place in Indian retail and society, one-third of customers say they can never be sure of the quality of furniture they buy.

”FurniSure aims to rectify that problem by acting as a seal of quality and durability assurance. When we re-launched the category last year, we had overhauled and fixed a lot of problems like selection, delivery and service. Along with those innovations, which have fuelled high traction in the category, and FurniSure, our customers can now shop for furniture on Flipkart with complete peace of mind, knowing that their expectations for service and quality will be exceeded.

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