Facebook is restructuring its “youth team” with a greater focus on Messenger Kids, its instant-messaging app for under-13s, reports say.
The team, a small group within the company responsible for getting children to use the social network, had previously been working on an experimental new feature called LOL, described by industry news site TechCrunch as a “cringey teen meme hub”.
With categories such as animals, fails and memes, the app – which was being tested among a small number of US high schoolers – was an attempt to create a feed of short video content on Facebook, similar to the popular meme accounts that flourish on Instagram.
After the restructure, the LOL app will be shut down, and its staff moved over to work on Messenger Kids, according to a report in Recode. “The youth team has restructured in order to match top business priorities, including increasing our investment in Messenger Kids,” the company said in a statement.
Messenger Kids is an app that allows children under 13 limited access to Facebook’s messenger chat service. Each account is controlled by a parental Facebook account, which can add friends and delete messages, while the child’s version of the app can only send and receive messages from pre-approved contacts.