Consumption to double: Data usage to turn upwardly mobile in 2019

Data consumption on mobile phones is expected to more than double in 2019 from last year as political parties engage with voters and battle each other on social media platforms such as Facebook, WhatsApp and YouTube, starting in the next few weeks and going all the way through to national elections likely in April-May.
Also boosting consumption will be cricket, including the Indian Premier League and the World Cup in the first half of the year, driving revenue for carriers, said telcos and analysts.
“As smartphones become the primary screen for customers, data usage per customer on Airtel’s mobile network has shot up to 9.2 GB, up 125% over last year and up 900% over two years,” a Bharti AirtelNSE 1.58 % spokesperson told leading business news paper.
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