Hero Electric, the country’s largest electric two-wheeler manufacturer, on Wednesday unveiled as many as eight of its global products in India, at Auto Expo 2018. The company plans to launch these products in a phased manner.
Speaking on the occasion, Hero Electric Managing Director Naveen Munjal said, “We are proud to showcase our new range of electric two-wheelers, which have been especially designed for the aspirational Indian. The AXLHE-20, HE-19, HE-18 and HE-17 are high speed e-bikes that promise the perfect blend of performance and efficiency. On the other hand, A2B Blake, A2B Kroemer-MTB, A2B Speed and Kuo Boost are premium electric bicycles that cater to upwardly mobile youth who value adventure and fitness.”
The company also launched ‘10 Years Ahead’ campaign to mark 10 years of manufacturing electric two wheelers. Over the past decade, Hero Electric has launched 15 electric two wheelers in India. With 65 per cent share of the country’s electric two wheeler market, Hero Electric leads India’s electric mobility revolution.
Commenting on the unveilings, Hero Electric Chief Executive Officer Sohinder Gill said, “Hero Electric has been leading India’s electric mobility revolution over a decade now. Our commitment to sustainable mobility is manifested in the consistently superior products that we have launched over the years. Our new product range is an extension of this commitment.”
Today, buyers are looking for products that are exciting, innovative and convenient. The AXLHE-20, HE-19, HE-18, HE-17 and e-bicycles A2B Blake, A2B Kroemer-MTB, A2B Speed and Kuo Boost are developed keeping in mind the needs and aspirations of such customers.
These products are part of Hero Electric’s plan to double sales every year over the next five years. The company will add to its current manufacturing capacity by setting up multiple plants in that time period.