Amazon announces sale before new e-commerce rules come into force

February 1 deadline for revised FDI policy for e-commerce that could restrict deep discounts comes into force, Amazon will begin the new year with a new sale beginning this weekend. The 4-day long ‘Amazon Great Indian Sale’ will start from January 20.
“The Amazon Great Indian Sale will have great deals across a wide range of products including smartphones, consumer electronics, fashion, home & kitchen, large appliances, daily essentials and more,” Manish Tiwary, vice president – category management, Amazon India, said in a statement. Amazon has also tied up with HDFC Bank to offer an extra 10% discount to its customers.
Amazon said it would offer discounts on brands like Puma, Red Tape, Bata, MotherCare, Vero Moda, Fastrack, Joyalukkas, Timex, Skybags, Arrow, LG, Voltas, BPL, HP, Canon, Philips, etc.
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