Telecommunications services provider Bharti Airtel and ALTBalaji, a wholly owned subsidiary of Balaji Telefilms, on Thursday announced a strategic partnership to bring exciting digital content from ALT Balaji’s portfolio to Airtel TV app users.
With this new agreement between the two popular original shows and movies from ALTBalaji will now be available free on Airtel TV app.
“With this strategic partnership, Airtel TV has further strengthened its content catalogue, which is amongst the largest in India. All content on Airtel TV app is completely free for Airtel Postpaid and Prepaid customers till June 2018,” a company release said.
ALTBalaji’s complete range of original shows includes popular shows like Karrle Tu Bhi Mohabbat, Haq and Bollywood hits like One Upon a Time in Mumbai and Lootera. This will help ALTBalaji in extending its content distribution to Airtel TV app’s fast growing user base.