Commerce and Industry Minister Suresh Prabhu on Wednesday launched the Intellectual Property (IP) mascot – IP Nani – at the conference on National Intellectual Property Rights Policy here.
On the occasion he also launched an anti-piracy video featuring actor Amitabh Bachchan. Speaking on the occasion, the Minister said that protection of Intellectual Property Rights is critical for building a knowledge based society.
He said that mere legal provisions are not sufficient for protection of Intellectual Property Rights but their strict implementation is equally required.
“Piracy is a serious crime which should not go unpunished,” he said. Mr Prabhu also called for creating awareness against stealing Intellectual Property Rights and stressed on the need for participation of society in the effort.
Mascot IP Nani is a tech-savvy grandmother who helps the government and enforcement agencies in combating IP crimes with the help of her grandson “Chhotu” aka Aditya. The IP mascot will spread awareness about the importance of Intellectual Property Rights (IPRs) among people, especially children, in an interesting manner.
This character is also in line with the World Intellectual Property Organization’s (WIPO) campaign for the World IP Day which celebrates the brilliance, ingenuity, curiosity and courage of the women who are driving change in our world and shaping our common future.