Insurance technology brand Policybazaar.com has launched a new multilingual interface designed to help two-wheeler users in the tier-II and tier-III cities to research and buy online in their native language.
Policybazaar’s two-wheeler platform is now available in six major regional languages — Hindi, Tamil, Telugu, Kannada, Malayalam and Bengali.
According to industry estimates, nearly 50 pc of two-wheeler owners in India reside in the regions where these languages are commonly spoken. Through this initiative, Policybazaar.com < http://policybazaar.com/ > plans to invest in building a strong diversified user interface that taps into this large target audience, who has high preference to browse in their native language.
Speaking about this new initiative, Tarun Mathur, Chief Business Officer — General Insurance, Policybazaar.com, said, “This multilingual initiative will not only make motor insurance literature easy to consume for people who are native speakers of an Indian language, but it will also help us penetrate a market where two-wheeler insurance lapses after the first year of purchase, are a big issue.”
“In the initial phase, the company will be offering multilingual option for its desktop and mobile website users only,” he added.