Myntra launches wearable device ‘Blink Go’ 

Online fashion platform Myntra on Wednesday launched its first smart wearable device–Blink Go.

It has been developed in-house at the Innovation Labs @ Myntra-Jabong, a statement said.

“With this roll out, Myntra has demonstrated its capability to design and develop smart wearable devices that are expected to be integrated across consumer categories in the future. Blink Go will be first available during Myntra’s flagship End of Reason Sale from 22nd – 25th June, 2018,” the release stated.

Blink Go is a state of the art smart wrist band that allows users to monitor their fitness parameters and set personal fitness goals.The product features top-of-the-line specs in its category at a competitive price point. These include, activity tracking, such as steps, distance, calories, sleep and heart rate sensor and comes with colour TFT display and designer straps, all at an MRP of Rupees 4199/-, a first in the market.

The device can also be synced with smartphones to receive standard alerts and notifications.

Blink Go is built from the ground up on the ‘Myntra Wearables Platform (MWP) which enables creation of a wide variety of wearables which can instantly discover and communicate with each other.

Blink Go will be available at a special price during its limited edition launch at EORS.

The other features include multi tracker support that allows users to connect multiple devices to one account, with the app automatically detecting the switching between devices.

Leader boards allow users to challenge themselves and friends on fitness tasks and goals, with a rank on the leader board depending on their scores.

Achievement sharing enables users to share stats or even a selfie, upon reaching a milestone in their activity regimen and share the same with friends

Sleep Goals & Tools allows users to set a weekly sleep goal, create bedtime reminders and wake targets and also review the same over time.

“Myntra continues to invest expansively on technology and is the frontrunner in integrating it with fashion. This is the first product out of the Labs after the recent acquisition of Witworks. The market for smart wearable’s in India has been growing at a CAGR of 140% over the last 5 years with 85% of the sales happening online. We are planning to bring in smart features through a combination of varied sensors and connectivity modules for audio wear, footwear, eyewear and apparels and are looking at acquiring 10-20% of the wearables market over the next 3 years” said Jeyendran Venugopal, Chief Technology Officer, Myntra.


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