Swoo, a leading global live streaming platform established in the Middle East, announced on Wednesday the launch of its Swoo Trivia Show – a celebrity hosted game show for Indians.
Swoo is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web platforms, providing a space to users to experience anything happening across the world and showcase their talent via live videos.
The videos on Swoo are broadcast by influencers, celebrities and experts – giving the audience a peek into the lives of their idols by motivating, inspiring, educating and entertaining them. User videos in Hindi, Urdu, English and Arabic are aggregated under multiple categories including entertainment, travel, technology, culture, sports and health.
The Swoo Trivia Show is expected to be one of the biggest online live game shows in India, run by a celebrity host right in your palms. Hosted at a specified pre-defined time with 10 multiple choice questions with 3 options, each testing the IQ level of the participants to answer each question in 10 seconds, according to a company statement.
Prize money worth thousands will be awarded to the winning participants, redeemable through money wallet apps like PayTM.
Commenting on the launch of Swoo Trivia Show, Divyesh Mahajan, CEO of Swoo, said: “India is one of the most exciting markets to be in. With a rise in smartphone ownership globally, India is expected to have the second highest smartphone users, 530 million, in 2018. Many young Indians are looking for avenues to showcase their talent and be heard. The proliferation of smartphones coupled with affordable data and the right platforms has empowered Indians like never before.
”We are extremely excited and overwhelmed to make inroads into the Indian market and foster the growth of this untapped talent. Our aim is to engage with influencers to establish connection with Indian population – be it students, young working professionals or mothers across different parts of the country and encourage them to use Swoo and participate in the Swoo Trivia Show to earn money.”
Launched about a year ago, Swoo has built a community of close to 6 million users globally and India accounts for about 30 per cent of its total user base. Gaining popularity in tier 1 and 2 markets, Swoo aims to further tap into the huge potential of social media savvy Indian users and empower them with a platform to unleash their talent and skills to equip them for a better tomorrow.