Hot sensation of Bollywood town, actor Kartik Aaryan who recently entered the coveted 100 crore club with his last release ‘Sonu Ke Titu Ki Sweety’, has been roped in as the new face of ‘Emami Fair And Handsome’ to endorse their range of men’s products.
Mohan Goenka, Director, Emami Ltd said,’We are happy to be associated with one of the most promising, upcoming stars in Bollywood, Kartik Aaryan. Being a pioneering brand, ‘Fair and Handsome’ has a strong leadership position in the men’s grooming space and we are confident this association will enable the Brand to strengthen its relationship with the young audience. Kartik will be the face of ‘Fair and Handsome Laser 12′–the communication leverages the insight of how a man’s face goes through new challenges every moment and Fair and Handsome Laser 12 is the one-stop solution to every challenge.’
Kartik has replaced Hrithik Roshan as the brand ambassador. Hrithik was roped in as the ambassador in the year 2015.
Kartik has already shot for the commercial, which is releasing in the ongoing IPL season soon.