With the view to establishing the strongest pan-India brand presence, one of leading Indian bakery brands, Anmol has also roped in Bollywood Khiladi, Akshay Kumar, as its brand ambassador.
Anmol think-tank has identified smaller rural geographies as potential markets this time.
According to a company release, markets in suburban- and rural-locations with more than 10,000 residents are also on the target this year. Moving away from primary-based to secondary-based approach meeting general trade specifics, Japan, Bulgaria, Romania, Chile, Brazil, Indonesia, Thailand and Singapore are the markets Anmol plans to enter and excel expanding its extensive distribution network.
It said that Company has been doing exceptionally well in offshore markets including Dubai, Qatar, Oman, Benin, Togo, Ivory Coast, Guinea, Afghanistan, Cambodia, Caribbean islands, Nepal, Tanzania and Yemen.
Anmol, with more than 85 brands its product portfolio including biscuits, cookies and cakes, is focussing on Modern Trade aspect of its business as well. It plans thronging supermarkets, institutional sales and digital space simultaneously building upon the Rs 1,100 plus crore trade it recorded in the last fiscal.
That apart, Anmol plans establishing its footprint in exotic flavours besides simultaneously venturing into premium cookies segment. As many as 10 new variants of biscuits, cakes, cookies are to be launched in the near future.