Amazon India on Friday signed a Memorandum of Understanding (MoU) with Uttar Pradesh Government in the presence of President Ram Nath Kovind to support MSME entrepreneurs across nine districts as a part of the government’s One District One Product (ODOP) scheme.
Amazon India through its ‘Kala Haat program’ will help traditional industries, synonymous with respective districts of the state, leverage e-commerce to scale and access the Indian national market.
Under the program, a wide range of benefits will be offered to 300 MSME sellers registered under UP Govt’s ODOP Scheme. Amazon will provide these entrepreneurs training, account management guidance, marketing tools and world-class infrastructure of storage and delivery network to aid their progress through online selling.
From Banarasi silk saris, to carpets from Bhadohi, Lucknowi Chikankari to leather goods from Kanpur, leather footwear from Agra, from locks from Aligarh to brassware from Moradabad, to sports goods from Meerut and wooden products from Saharanpur, all of these to get access to a much broader customer base through the Amazon.in marketplace.
Sharing his views on the initiative, Mr Bhuvnesh Kumar, Secretary, Department of MSME & Export Promotion, UP said that “The MSME sector accounts for almost 60 per cent of the total industrial output in UP and has over 4.4 million units at present.
These enterprises not only play an indispensable role in providing large scale employment opportunities at lower capital cost, but also help in industrialisation of rural areas. As we aim to give impetus to local artisans under ODOP scheme, we are happy to associate with Amazon India to support the digital journey for these artisans, expand their reach and boost employment for the sector. This venture into the e-commerce space will truly take authentic, hand-crafted ‘Make in India’ offerings from the state to a worldwide scale and we look forward to providing our support to Amazon in this journey.”
Mr Gopal Pillai, Director & GM, Seller Services, Amazon India said artisan and their products have always been tremendously popular and in demand but the biggest challenge for these artisans is to scale up and reach out to the larger Indian as well as global audiences.
“We are delighted to partner with the artisan communities to bring these products of heritage arts to a vast range of customers. Enabling more and more weavers and artisans to leverage the enormous opportunities of Amazon.in marketplace strongly validates our vision to transform how India buys and sells. With the aim to boost the economic development of the weavers and artisans in the state, we are quite confident that this integration will give a huge thrust to the promotion of various authentic and unique arts & crafts of Uttar Pradesh not only in India but all over the world,” he said.
Under the MoU, Amazon India will connect these MSMEs to crores of buyers across the country and get them to benefit from India’s booming digital economy. Through its ‘Kala Haat Program’ Amazon.in has been introducing lakhs of weavers, artisans and craftspeople across various clusters in India to digital commerce;hand-holding them with technology enablement and guidance through their online journey.
In February this year, Amazon India signed a Memorandum of Understanding (MoU) with Uttar Pradesh’s Khadi& Village Industries Board, a Government of UP undertaking. As part of the MoU, Amazon India is educating, training & enabling rural khadi artisans to directly sell their products to Amazon.in customers across the country. The portfolio online includes products such as khadi shirts, kurtas, dhotis, towels and gourmet food which has a tremendous potential and demand in urban areas.
Through this partnership, Amazon India and Uttar Pradesh Khadi& Village Industries Board are empowering and generating livelihood opportunities and income for the rural artisans and boost the economy of the Khadi and Village industry. Amazon India has conducted workshops for over 150 societies and has started on boarding artisans on the marketplace. Through the partnership, 13 Khadi societies impacting over 2400 rural artisans are currently active on Amazon.in showcasing 500+ products.